Second Order

Intelligence, applied.

The intelligence we were promised is already here.

But its impact on business isn't.

Companies are spending more on AI tools, but the benefits fail to show up in:

Companies today have messy data, fragmented systems, undocumented processes, ambiguous ownership, human approval chains, bad interfaces and workflows designed around the assumption that intelligence is expensive.

AI makes intelligence cheap.

Now the company itself has to be redesigned.

Company 1.0

Runs on people manually moving information, making decisions with incomplete context, and producing inconsistent work.

Software records the process, but humans are still the operating system.